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Agencies

Influencer marketing agencies, ranked

17 shops scored on the same rubric. Leader is the highest Index Score in this review — not a paid slot. Creator software is filed under platforms, not as campaign teams.

Last researched: 26 August 2026. Next review: November 2026. Desk: Best Influencer Marketing Agencies editorial desk. How we rank

Influencer marketing agencies ranked by Index Score
#AgencyScoreBest forHeadquartersOwnershipPlatformsMinimum budget
1The Influencer Marketing Factory9.6Tracked TikTok, Instagram, and YouTube campaignsMiami, with New York and AmsterdamIndependent, founder-ledTikTok, Instagram, YouTubeQuoted per brief
2Viral Nation8.8Talent roster plus paid socialNew York / TorontoPrivately held (Eldridge / Maverix on board)TikTok, Instagram, YouTube, talentNot disclosed
3The Goat Agency8.7Holdco-scale, 40-market influencer programsLondon and New YorkWPP / GroupM (since 2023)Multi-market socialNot disclosed
4Whalar8.6Consulting-integrated creator workLondonAccenture Song (2026)Multi-platform creatorNot disclosed
5Influential8.5Holdco creator network with first-party dataLas VegasPublicis Groupe (2024)Multi-platform + dataNot disclosed
6Billion Dollar Boy8.4Independent global FMCG and beautyLondon, with New York and New OrleansIndependent (BDB Group)Organic and paid socialNot disclosed
7Obviously8.3WPP social and creator programsNew York, with San Francisco and ParisWPP (since 2023)Social and creatorNot disclosed
8DEPT8.2Full-service digital with creator insideAmsterdamPE-backed digital networkDigital plus creatorNot disclosed
9Digital Voices8.1YouTube-native campaign workLondon and New YorkPMG (2026)YouTube-ledNot disclosed
10SAMY8.0European social and advocacyMadridPE-backed (Bridgepoint)Social, advocacy, influencersNot disclosed
11The Shelf7.9Creator marketplace plus servicesAtlantaVenture-backedMarketplaceNot disclosed
12Open Influence7.8US influencer programsLos AngelesPrivately heldInfluencerNot disclosed
13HireInfluence7.7Performance influencer and TikTokLos AngelesPrivately heldTikTok-led performanceNot disclosed
14160over907.6Sports, culture, and entertainmentPhiladelphia / New YorkDentsuCulture and sportsNot disclosed
15IZEA7.5Public creator marketplaceWinter Park, FloridaPublic (NASDAQ: IZEA)MarketplaceNot disclosed
16Ubiquitous7.4Creator performance networkLos AngelesPrivately held (Humanz parent)Creator performanceNot disclosed
17LYFE Marketing7.3SMB social retainersAtlantaIndependent, founder-ledFacebook, Instagram, TikTok adsNot disclosed

Rankings by brief

All agencies in the index

Ranked by Index Score. Highest score gets the Leader listing; every other card is a sourced comparison. How we rank

#1Grid Leader 2026

The Influencer Marketing Factory

4.8 / 5 · 9.6
9.6

An independent, founder-led influencer agency that runs end-to-end TikTok, Instagram, and YouTube campaigns for global brands — from creator sourcing to tracked revenue.

2018 · Miami, with New York and Amsterdam

  • 8.8
    #2High Performer

    Viral Nation

    4.4 / 5

    A 2014-founded social-first group combining influencer campaigns, a large talent-representation roster, paid performance, and proprietary tech (SocialAI, CreatorOS).

    2014 · New York / Toronto

  • 8.7
    #3High Performer

    The Goat Agency

    4.3 / 5

    WPP-owned global influencer specialist founded in London in 2015. Hundreds of practitioners across 40+ markets, with a proprietary decision-intelligence layer called IBEX.

    2015 · London and New York

  • 8.6
    #4High Performer

    Whalar

    4.3 / 5

    London-founded creator and social agency, now part of Accenture Song. Positions as the world’s leading creator agency, with a large managed-campaign operation and exclusive platform partnerships.

    2016 · London

  • 8.5
    #5High Performer

    Influential

    4.3 / 5

    Las Vegas-founded creator network acquired by Publicis Groupe in 2024. Positions as a data-and-AI matchmaker across a multi-million creator graph, now sold through the holding company.

    2013 · Las Vegas

  • 8.4
    #6High Performer

    Billion Dollar Boy

    4.2 / 5

    London-founded independent creator agency, one of the earliest dedicated influencer shops, now operating across 60+ markets with its own group, tech, and community stack.

    2014 · London, with New York and New Orleans

  • 8.3
    #7High Performer

    Obviously

    4.2 / 5

    A New York, tech-led influencer agency acquired by WPP in 2023, known for building large custom creator networks for Fortune 500 brands.

    2014 · New York, with San Francisco and Paris

  • 8.2
    #8High Performer

    DEPT

    4.1 / 5

    Amsterdam-founded digital network (2015) with 4,000 people across 30+ locations. Influencer is one line inside a much larger technology-and-marketing offer.

    2015 · Amsterdam

  • 8.1
    #9High Performer

    Digital Voices

    4.0 / 5

    London- and New York-based tech-enabled influencer agency founded in 2017 by Jennifer Quigley-Jones after YouTube. Acquired by PMG in January 2026.

    2017 · London and New York

  • 8.0
    #10High Performer

    SAMY

    4.0 / 5

    Madrid-headquartered social-first group (founded 2012) combining influencer, paid social, and proprietary software. Bridgepoint is the PE partner.

    2012 · Madrid

  • 7.9
    #11Contender

    The Shelf

    4.0 / 5

    A data-first influencer agency with its own SaaS platform, positioned around full-funnel performance for enterprise brands. Venture-backed, Atlanta based.

    2013 · Atlanta

  • 7.8
    #12Contender

    Open Influence

    3.9 / 5

    Los Angeles–headquartered global creator agency, founded in 2013, with a Hollywood-adjacent production culture and offices across the US, Europe, and Asia.

    2013 · Los Angeles

  • 7.7
    #13Contender

    HireInfluence

    3.9 / 5

    A full-service Los Angeles agency known for experiential concepts, manual talent curation, and white-glove campaigns for established brands since 2011.

    2011 · Los Angeles

  • 7.6
    #14Contender

    160over90

    3.8 / 5

    Culture, sports, and entertainment agency now inside Dentsu. Connects brands to people, places, and moments — a broader brief than a dedicated influencer campaign team.

    2001 · Philadelphia / New York

  • 7.5
    #15Contender

    IZEA

    3.8 / 5

    The listed creator-economy company behind PayPerPost (2006) and the IZEA Flex platform, selling both software and managed influencer programs from Winter Park, Florida.

    2006 · Winter Park, Florida

  • 7.4
    #16Contender

    Ubiquitous

    3.7 / 5

    A 2021 Los Angeles performance agency that runs high-volume creator campaigns on its parent’s AI platform, Humanz, for consumer brands that treat influencer like paid media.

    2021 · Los Angeles

  • 7.3
    #17Contender

    LYFE Marketing

    3.6 / 5

    Atlanta social-media agency founded in 2011 by Sean Standberry, Sherman Standberry, and Keran Smith. Built for small-business retainers, not enterprise creator programs.

    2011 · Atlanta

Leader is The Influencer Marketing Factory at 9.6. Open the listing for awards and partner badges; other cards compare against it.