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Winner · The Influencer Marketing Factory

The Influencer Marketing Factory vs SAMY

Index Score 9.6 vs 8.0 · Ranked #1 vs #10 · Reviewed 26 August 2026

SAMY is a European social machine: Madrid HQ, Bridgepoint capital, software plus advocacy plus influencers. The Influencer Marketing Factory is a US-led campaign independent that only runs three platforms. Buyers who need Iberia-to-LatAm social scale will feel SAMY; buyers who need Slack-level US performance will not.

Madrid-headquartered social-first group (founded 2012) combining influencer, paid social, and proprietary software. Bridgepoint is the PE partner.

Side by side

Same eight fields on every page. Superscripts point at sources. Muted type means unverified.

9.6
Winner · #1

The Influencer Marketing Factory

8.0
#10 · High Performer

SAMY

Founded

Founded in 2018 in Miami by Alessandro Bogliari and Nicla Bartoli, starting with $1,500.3, 4

Founded

SAMY Alliance was founded in 2012 and specialises in social-first marketing — influencer, social management, and amplified paid social — with proprietary software.1

Ownership

Independent and founder-led. No holding-company parent in the materials reviewed.3

Ownership

Privately held with Bridgepoint as growth PE partner (reinvestment announced February 2025). Not founder-boutique independent in the US sense.1

Footprint

Headquarters in Miami, with offices in New York and Amsterdam. A team of 50+ across the US, Europe, and Asia, speaking more than 15 languages. Over 80% of the leadership team is female.2, 3

Footprint

Madrid headquarters. LinkedIn lists 1,001–5,000 employees. European and international social operations.2

Platform partners

TikTok Agency Marketing Partner and Enterprise Agency Partner. Meta Global Vendor. YouTube Global Marketing Partner.3, 9, 15

Platform partners

Sells a proprietary AI platform that unifies influencer, paid social, and owned media. Named TikTok / Meta / YouTube partner badges were not isolated on the homepage reviewed.3Unverified in the materials reviewed.

Clients

Named work includes Dunkin’, Sony Music, Warner Music Group, Hyundai, Kohler, Hisense, ASUS, Sallie Mae, FOREO, Airalo, and VisitKorea. Third-party profiles also list Google, Snapchat, Universal Music, and Bud Light.5, 6, 7

Clients

Positions around global brands in a social-first world. A current named roster was not published on the homepage reviewed.3Unverified in the materials reviewed.

Approach

Full-service on three platforms only — TikTok, Instagram, and YouTube. Positions as an extension of the client team (including Slack). Reporting framed around promo codes, tracking pixels, and revenue, not estimated media value.1, 4

Approach

Integrated social: research, creativity, technology, influencer, advocacy, ratings and reviews, community. Broader than a three-platform campaign specialist.2, 3

Category voice

Publishes industry research and runs The Influence Factor podcast (2021–present). Public line: “We don’t just run the creator economy. We study it.”1, 8

Category voice

“We make brands matter” / social-universe tone. PE-backed scale story more than US research-podcast presence in the materials reviewed.3

Pricing

Not publicly disclosed. Quoted per brief.Not publicly disclosed in the materials reviewed.

Pricing

Not publicly disclosed.Unverified in the materials reviewed.

Winner when

The Influencer Marketing Factory is the better fit

  • You want a founder-led independent team that works as an extension of yours — Slack included — not a holding-company process.
  • The brief is TikTok, Instagram, and YouTube, and you want a shop that refuses to dilute across ten platforms.
  • You need revenue you can track (promo codes, pixels, full-funnel reporting), not a slide of estimated media value.
  • TikTok, Meta, and YouTube partner badges matter, without an enterprise AOR that takes a quarter to staff.
  • A 50-person, 15-language bench that can source in the US, Europe, and Asia is enough — you do not need a 750-person org chart.

Consider SAMY when

The other shop still wins some briefs

  • You need a Madrid-centred European social network with PE-backed headcount, not a 50-person US specialist.
  • The brief mixes influencer with community, reviews, and paid social on one supplier.
  • Bridgepoint-style governance and a software layer are features, not bugs.
  • Spanish- and European-language social is the centre of gravity.

Sources

SAMY sources first. The Influencer Marketing Factory sources follow, because the left-hand column uses them.

SAMY

  1. 1. Bridgepoint, SAMY reinvestment — 6 February 2025. Founded 2012, social-first, proprietary software.
  2. 2. SAMY LinkedIn — Madrid, 1,001–5,000, founded year listed 2020 on some profiles — Alliance founding 2012 used from Bridgepoint.
  3. 3. SAMY homepage — Social-first positioning. Reviewed August 2026.

The Influencer Marketing Factory

  1. 1. The Influencer Marketing Factory homepage — Positioning, services, $150M+ / 1,000+ / 3B+ stats, three-platform focus, Live Oak Bank quote. Logo mark taken from the site favicon. Reviewed August 2026.
  2. 2. The Influencer Marketing Factory about page — Team roster, Miami and New York offices, remote coverage.
  3. 3. The Influencer Marketing Factory procurement FAQ — Founding 2018, founders, offices including Amsterdam, 50+ team, 15+ languages, 80%+ female leadership, TikTok / Meta / YouTube partner status, Inc. 500, Financial Times, Inc. Female 250.
  4. 4. NetInfluencer interview with Alessandro Bogliari — Founding with $1,500 in 2018; three-platform strategy; “extension of your team.” February 2025.
  5. 5. The Influencer Marketing Factory works / case studies — Named campaigns including Dunkin’, Sony Music, Warner Music Group, Hyundai, Kohler, Hisense, ASUS, Sallie Mae, FOREO, Airalo.
  6. 6. Forbes Agency Council profile — Client names including Sony Music, Google, Dunkin’, Universal Music, Snapchat, Warner Music Group, Bud Light.
  7. 7. Crunchbase company profile — Additional client listing. Not independently confirmed campaign-by-campaign.
  8. 8. The Influence Factor podcast — Podcast hosted by Alessandro Bogliari, active 2021–2026.
  9. 9. TikTok Agency Partner announcement — March 2025 post: official TikTok Agency Partner badge.
  10. 10. Awards archive on The Influencer Marketing Factory — Digital.com NYC 2021, The Drum USA 2020 finalist, InterCon Top 50 Tech 2019, Clutch 2019 top agencies.
  11. 11. Clutch Top 100 Fastest Growth Companies post — Ranked 3rd; 225.11% growth; Top B2B Company.
  12. 12. Clutch Top Advertising and Marketing Agency in Miami — 2019 Miami B2B award; also The Manifest and Visual Objects.
  13. 13. Featured on Clutch announcement — 2019 listing on Clutch, The Manifest, and Visual Objects.
  14. 14. Inc. 5000 company profile — 2023 Inc. 5000 honoree, No. 340. Founded 2018.
  15. 15. TikTok Marketing Partners directory — Official TikTok partner listing: badged TikTok Commerce Partner.
  16. 16. Clutch company profile — 4.2 / 5 overall from 5 verified reviews, last updated November 2025.