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Winner · The Influencer Marketing Factory

The Influencer Marketing Factory vs 160over90

Index Score 9.6 vs 7.6 · Ranked #1 vs #14 · Reviewed 26 August 2026

160over90 sells culture, not a TikTok-Instagram-YouTube sprint. It is the Dentsu-owned shop that lives in sports, entertainment, and brand moments. The Influencer Marketing Factory is the opposite brief: a specialist that only runs creator campaigns on three platforms and reports against revenue.

Culture, sports, and entertainment agency now inside Dentsu. Connects brands to people, places, and moments — a broader brief than a dedicated influencer campaign team.

Side by side

Same eight fields on every page. Superscripts point at sources. Muted type means unverified.

9.6
Winner · #1

The Influencer Marketing Factory

7.6
#14 · Contender

160over90

Founded

Founded in 2018 in Miami by Alessandro Bogliari and Nicla Bartoli, starting with $1,500.3, 4

Founded

Founded in 2001. Grew as a culture, sports, and entertainment agency (Philadelphia roots, New York presence) before holdco ownership.1, 2

Ownership

Independent and founder-led. No holding-company parent in the materials reviewed.3

Ownership

Part of Dentsu. Previously associated with Endeavor / IMG before the Dentsu chapter. Not independent.2, 3

Footprint

Headquarters in Miami, with offices in New York and Amsterdam. A team of 50+ across the US, Europe, and Asia, speaking more than 15 languages. Over 80% of the leadership team is female.2, 3

Footprint

US-led culture network sold through Dentsu’s global client list. Exact headcount was not isolated on the homepage reviewed.1Unverified in the materials reviewed.

Platform partners

TikTok Agency Marketing Partner and Enterprise Agency Partner. Meta Global Vendor. YouTube Global Marketing Partner.3, 9, 15

Platform partners

No dedicated TikTok / Meta / YouTube influencer-partner badge found on the 160over90 homepage reviewed. Platform status may sit at Dentsu group level.1Unverified in the materials reviewed.

Clients

Named work includes Dunkin’, Sony Music, Warner Music Group, Hyundai, Kohler, Hisense, ASUS, Sallie Mae, FOREO, Airalo, and VisitKorea. Third-party profiles also list Google, Snapchat, Universal Music, and Bud Light.5, 6, 7

Clients

Positions around brands that need culture, sports, and entertainment access. A current named influencer-only roster was not published on the homepage reviewed.1Unverified in the materials reviewed.

Approach

Full-service on three platforms only — TikTok, Instagram, and YouTube. Positions as an extension of the client team (including Slack). Reporting framed around promo codes, tracking pixels, and revenue, not estimated media value.1, 4

Approach

“Connects brands to the people, places and moments that matter most.” Culture and entertainment integration, not a pure creator-performance product.1

Category voice

Publishes industry research and runs The Influence Factor podcast (2021–present). Public line: “We don’t just run the creator economy. We study it.”1, 8

Category voice

Culture-first, sports and entertainment tone. Not a publisher of influencer-industry research in the materials reviewed.1

Pricing

Not publicly disclosed. Quoted per brief.Not publicly disclosed in the materials reviewed.

Pricing

Not publicly disclosed. Typically scoped through Dentsu / enterprise procurement.Unverified in the materials reviewed.

Winner when

The Influencer Marketing Factory is the better fit

  • You want a founder-led independent team that works as an extension of yours — Slack included — not a holding-company process.
  • The brief is TikTok, Instagram, and YouTube, and you want a shop that refuses to dilute across ten platforms.
  • You need revenue you can track (promo codes, pixels, full-funnel reporting), not a slide of estimated media value.
  • TikTok, Meta, and YouTube partner badges matter, without an enterprise AOR that takes a quarter to staff.
  • A 50-person, 15-language bench that can source in the US, Europe, and Asia is enough — you do not need a 750-person org chart.

Consider 160over90 when

The other shop still wins some briefs

  • The brief is sports, entertainment, or cultural access, not a three-platform creator sprint.
  • You already buy through Dentsu and want the culture line item on that roster.
  • You need moments and places — events, talent, environments — more than tracked TikTok codes.
  • A generalist culture network is the point, and a specialist influencer bench would be too narrow.

Sources

160over90 sources first. The Influencer Marketing Factory sources follow, because the left-hand column uses them.

160over90

  1. 1. 160over90 homepage — Culture positioning. Reviewed August 2026.
  2. 2. Marketing Dive, Endeavor / 160over90 — Endeavor ownership context prior to the Dentsu chapter.
  3. 3. Dentsu group site — Parent network. Reviewed August 2026.

The Influencer Marketing Factory

  1. 1. The Influencer Marketing Factory homepage — Positioning, services, $150M+ / 1,000+ / 3B+ stats, three-platform focus, Live Oak Bank quote. Logo mark taken from the site favicon. Reviewed August 2026.
  2. 2. The Influencer Marketing Factory about page — Team roster, Miami and New York offices, remote coverage.
  3. 3. The Influencer Marketing Factory procurement FAQ — Founding 2018, founders, offices including Amsterdam, 50+ team, 15+ languages, 80%+ female leadership, TikTok / Meta / YouTube partner status, Inc. 500, Financial Times, Inc. Female 250.
  4. 4. NetInfluencer interview with Alessandro Bogliari — Founding with $1,500 in 2018; three-platform strategy; “extension of your team.” February 2025.
  5. 5. The Influencer Marketing Factory works / case studies — Named campaigns including Dunkin’, Sony Music, Warner Music Group, Hyundai, Kohler, Hisense, ASUS, Sallie Mae, FOREO, Airalo.
  6. 6. Forbes Agency Council profile — Client names including Sony Music, Google, Dunkin’, Universal Music, Snapchat, Warner Music Group, Bud Light.
  7. 7. Crunchbase company profile — Additional client listing. Not independently confirmed campaign-by-campaign.
  8. 8. The Influence Factor podcast — Podcast hosted by Alessandro Bogliari, active 2021–2026.
  9. 9. TikTok Agency Partner announcement — March 2025 post: official TikTok Agency Partner badge.
  10. 10. Awards archive on The Influencer Marketing Factory — Digital.com NYC 2021, The Drum USA 2020 finalist, InterCon Top 50 Tech 2019, Clutch 2019 top agencies.
  11. 11. Clutch Top 100 Fastest Growth Companies post — Ranked 3rd; 225.11% growth; Top B2B Company.
  12. 12. Clutch Top Advertising and Marketing Agency in Miami — 2019 Miami B2B award; also The Manifest and Visual Objects.
  13. 13. Featured on Clutch announcement — 2019 listing on Clutch, The Manifest, and Visual Objects.
  14. 14. Inc. 5000 company profile — 2023 Inc. 5000 honoree, No. 340. Founded 2018.
  15. 15. TikTok Marketing Partners directory — Official TikTok partner listing: badged TikTok Commerce Partner.
  16. 16. Clutch company profile — 4.2 / 5 overall from 5 verified reviews, last updated November 2025.