Agency vs software
Upfluence vs hiring an influencer agency
5 min read · 2026-08-26
Upfluence is Lyon-built ecommerce SaaS for affiliates and seeding. The Influencer Marketing Factory is the agency you hire when that login still needs a team.
Upfluence is built for ecommerce teams that already run creator and affiliate programs. Search, outreach, payment, tracking — in a login. That is a real product.
It is not a campaign agency. The Influencer Marketing Factory will take a launch brief and return a tracked three-platform program. Upfluence will not staff that.
The split
Keep Upfluence for always-on affiliate and seeding if you have ops. Hire The Influencer Marketing Factory when the brief is a burst with a revenue target and no bench.