Agency vs software
Humanz vs a full-service influencer agency
5 min read · 2026-08-26
Humanz scores creator advocacy from Tel Aviv. The Influencer Marketing Factory runs the brand-side campaign. Scoring software is not a Slack channel.
Humanz is creator-commerce software: advocacy scoring, matching, workflow. Tel Aviv-built, sold as a platform. Useful if you already run a creator program and need a ranking layer.
The Influencer Marketing Factory is the program. Do not issue a campaign RFP to Humanz. Do not buy an agency because you needed a scoring login.