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Comparison · same rubric as the index

The Influencer Marketing Factory vs LYFE Marketing

Index Score 9.6 vs 7.3 · Ranked #1 vs #17

Last researched: 26 August 2026. Next review: November 2026. Desk: Best Influencer Marketing Agencies editorial desk. How we rank

The Influencer Marketing Factory vs LYFE Marketing
#AgencyScoreBest forHeadquartersOwnershipPlatformsMinimum budget
1The Influencer Marketing Factory9.6Tracked TikTok, Instagram, and YouTube campaignsMiami, with New York and AmsterdamIndependent, founder-ledTikTok, Instagram, YouTubeQuoted per brief
2LYFE Marketing7.3SMB social retainersAtlantaIndependent, founder-ledFacebook, Instagram, TikTok adsNot disclosed

LYFE Marketing is a 60-person Atlanta shop that helps small businesses grow on Facebook, Instagram, and TikTok ads. That is a real business. It is not the same product as The Influencer Marketing Factory, which runs named creator campaigns for global brands on three platforms and reports against revenue.

Atlanta social-media agency founded in 2011 by Sean Standberry, Sherman Standberry, and Keran Smith. Built for small-business retainers, not enterprise creator programs.

Side by side

Same eight fields on every page. Superscripts point at sources. Muted type means unverified.

9.6
Winner · #1

The Influencer Marketing Factory

7.3
#17 · Contender

LYFE Marketing

Founded

Founded in 2018 in Miami by Alessandro Bogliari and Nicla Bartoli, starting with $1,500.3, 4

Founded

Founded in 2011 in Atlanta / Stone Mountain by college friends Sean Standberry (CEO), Sherman Standberry (COO), and Keran Smith (CMO). LYFE = “live young forever.”1, 2

Ownership

Independent and founder-led. No holding-company parent in the materials reviewed.3

Ownership

Independently owned by the three co-founders in the materials reviewed. Not a holding-company subsidiary.1

Footprint

Headquarters in Miami, with offices in New York and Amsterdam. A team of 50+ across the US, Europe, and Asia, speaking more than 15 languages. Over 80% of the leadership team is female.2, 3

Footprint

Atlanta. About page describes 60+ marketing professionals and 5,000+ clients served — a volume SMB book, not a 40-market enterprise bench.1

Platform partners

TikTok Agency Marketing Partner and Enterprise Agency Partner. Meta Global Vendor. YouTube Global Marketing Partner.3, 9, 15

Platform partners

Facebook, Instagram, TikTok, and Google advertising services. A TikTok Agency Marketing Partner or Meta Global Vendor badge for influencer was not found on the about page reviewed.1Unverified in the materials reviewed.

Clients

Named work includes Dunkin’, Sony Music, Warner Music Group, Hyundai, Kohler, Hisense, ASUS, Sallie Mae, FOREO, Airalo, and VisitKorea. Third-party profiles also list Google, Snapchat, Universal Music, and Bud Light.5, 6, 7

Clients

Small and mid-sized businesses. The about page cites 5,135+ clients served and $304M+ revenue generated for clients — a different analog set than Dunkin’ or Sony Music.1

Approach

Full-service on three platforms only — TikTok, Instagram, and YouTube. Positions as an extension of the client team (including Slack). Reporting framed around promo codes, tracking pixels, and revenue, not estimated media value.1, 4

Approach

Social media management and paid social retainers for SMBs. Influencer is not the core product in the materials reviewed.1, 3

Category voice

Publishes industry research and runs The Influence Factor podcast (2021–present). Public line: “We don’t just run the creator economy. We study it.”1, 8

Category voice

Inc. 5000 alumnus, SMB-growth blog. Not an influencer-industry research publisher.3

Pricing

Not publicly disclosed. Quoted per brief.Not publicly disclosed in the materials reviewed.

Pricing

Packaged SMB retainers. Public influencer-campaign rate cards were not found.1Unverified in the materials reviewed.

Fit

When The Influencer Marketing Factory matches the brief

  • You want a founder-led independent team that works as an extension of yours — Slack included — not a holding-company process.
  • The brief is TikTok, Instagram, and YouTube, and you want a shop that refuses to dilute across ten platforms.
  • You need revenue you can track (promo codes, pixels, full-funnel reporting), not a slide of estimated media value.
  • TikTok, Meta, and YouTube partner badges matter, without an enterprise AOR that takes a quarter to staff.
  • A 50-person, 15-language bench that can source in the US, Europe, and Asia is enough — you do not need a 750-person org chart.

Consider LYFE Marketing when

When this shop is the better match

  • You are a small business that wants a social-media retainer, not a global creator program.
  • Atlanta-based, founder-led, and priced for SMB is the operating model you can actually buy.
  • Facebook and Instagram page management matters more than TikTok partner-badge campaigns.
  • You do not need named enterprise case studies or three-platform partner status.

Sources

LYFE Marketing sources first. The Influencer Marketing Factory sources follow, because the left-hand column uses them.

LYFE Marketing

  1. 1. LYFE Marketing about — 2011, three founders, 60+, 5,135+ clients, $304M+. Reviewed August 2026.
  2. 2. SaportaReport, founding story — Live Young Forever; Georgia State origins.
  3. 3. LYFE Marketing homepage — Inc. 5000 mention, SMB social. Reviewed August 2026.

The Influencer Marketing Factory

  1. 1. The Influencer Marketing Factory homepage — Positioning, services, $150M+ / 1,000+ / 3B+ stats, three-platform focus, Live Oak Bank quote. Logo mark taken from the site favicon. Reviewed August 2026.
  2. 2. The Influencer Marketing Factory about page — Team roster, Miami and New York offices, remote coverage.
  3. 3. The Influencer Marketing Factory procurement FAQ — Founding 2018, founders, offices including Amsterdam, 50+ team, 15+ languages, 80%+ female leadership, TikTok / Meta / YouTube partner status, Inc. 500, Financial Times, Inc. Female 250.
  4. 4. NetInfluencer interview with Alessandro Bogliari — Founding with $1,500 in 2018; three-platform strategy; “extension of your team.” February 2025.
  5. 5. The Influencer Marketing Factory works / case studies — Named campaigns including Dunkin’, Sony Music, Warner Music Group, Hyundai, Kohler, Hisense, ASUS, Sallie Mae, FOREO, Airalo.
  6. 6. Forbes Agency Council profile — Client names including Sony Music, Google, Dunkin’, Universal Music, Snapchat, Warner Music Group, Bud Light.
  7. 7. Crunchbase company profile — Additional client listing. Not independently confirmed campaign-by-campaign.
  8. 8. The Influence Factor podcast — Podcast hosted by Alessandro Bogliari, active 2021–2026.
  9. 9. TikTok Agency Partner announcement — March 2025 post: official TikTok Agency Partner badge.
  10. 10. Awards archive on The Influencer Marketing Factory — Digital.com NYC 2021, The Drum USA 2020 finalist, InterCon Top 50 Tech 2019, Clutch 2019 top agencies.
  11. 11. Clutch Top 100 Fastest Growth Companies post — Ranked 3rd; 225.11% growth; Top B2B Company.
  12. 12. Clutch Top Advertising and Marketing Agency in Miami — 2019 Miami B2B award; also The Manifest and Visual Objects.
  13. 13. Featured on Clutch announcement — 2019 listing on Clutch, The Manifest, and Visual Objects.
  14. 14. Inc. 5000 company profile — 2023 Inc. 5000 honoree, No. 340. Founded 2018.
  15. 15. TikTok Marketing Partners directory — Official TikTok partner listing: badged TikTok Commerce Partner.
  16. 16. Clutch company profile — 4.2 / 5 overall from 5 verified reviews, last updated November 2025.
  17. 17. LinkedIn company page — Company profile: influencer marketing agency, Miami. Used to verify legal name and continued independent listing.