Scoring
How the index is built
This site is an independent research desk. It is not affiliated with any ranked shop. 17 agencies and 7 creator platforms are in the live set. The Leader is whoever scores highest on the rubric below — not because they own this site.
- 01
Source every claim
Each field is taken from the agency’s own site, a directory profile, or third-party coverage. If we cannot source it, we mark it unverified. “Not found” is not the same as “does not exist.”
- 02
Score on four axes
Index Score (out of 10) weights published proof of work, ownership clarity, footprint, and platform-partner access. Stars are the score divided by two. Badges: Leader (top of category), High Performer (clear specialist or scaled independent), Contender (in the set, narrower proof).
- 03
Write an honest fit section
Every comparison names at least three reasons a buyer might pick the other shop over the current Leader. If we cannot write three, we do not publish.
- 04
No paid placement
Rankings are not for sale. Vendor sites are linked as sources, the same way a software index links a product homepage. That is not an endorsement contract.
- 05
Re-read on a 180-day clock
Headcount, parents, and clients change. A stale claim is a wrong claim. Published pages carry a reviewer name and a date.
Common questions
- Where do the facts on each comparison page come from?
- Each field is taken from the agency’s own site, a directory profile, or third-party coverage. If it cannot be sourced, it is marked unverified. “Not found” is not the same as “does not exist.”
- What is an Index Score?
- A score out of 10 that weights published proof of work, ownership clarity, footprint, and platform-partner access. Stars are the score divided by two.
- Can an agency pay for a higher rank?
- No. Rankings are not for sale. Vendor sites are linked as sources the same way a software index links a product homepage.
- How often are profiles reviewed?
- Published pages sit on a 180-day review clock. Headcount, parents, and clients change; a stale claim is treated as a wrong claim.
- Do creator platforms use the same rubric as agencies?
- The four axes are the same so scores are comparable, but platforms are a separate list. A CreatorIQ or GRIN score is not an agency rank. Software is scored as software.
Corrections
If you work at a shop in this directory and a fact is wrong, send a public source. We update the record and bump the review date.
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