Winner · The Influencer Marketing Factory

The Influencer Marketing Factory vs The Shelf

Item: The Shelf
Rating: 7.9
Author: Best Influencer Marketing Agencies

Index Score 9.6 vs 7.9 · Ranked #1 vs #11 · Reviewed 26 August 2026

The Shelf has been “data-first” since before that was the default pitch. Atlanta, AngelPad 2013, a vendor-owned dashboard, and case work that clusters in food, beverage, and retail. The Influencer Marketing Factory is founder-led and campaign-operated; The Shelf is the shop you shortlist when the buying committee wants a SaaS system of record with the agency wrapped around it.

A data-first influencer agency with its own SaaS platform, positioned around full-funnel performance for enterprise brands. Venture-backed, Atlanta based.

Side by side

Same eight fields on every page. Superscripts point at sources. Muted type means unverified.

9.6

Winner · #1

The Influencer Marketing Factory

7.9

#11 · Contender

The Shelf

Founded

Founded in 2018 in Miami by Alessandro Bogliari and Nicla Bartoli, starting with $1,500.^{3, 4}

Founded

Founded in 2013 by Atul Singh and Lauren Jung. Part of the AngelPad accelerator cohort. The company describes itself as having more than a decade in market.^{1, 2, 3}

Ownership

Independent and founder-led. No holding-company parent in the materials reviewed.³

Ownership

Venture-backed and privately held. Crunchbase lists dunnhumby Ventures and VTF Capital among investors.¹

Footprint

Headquarters in Miami, with offices in New York and Amsterdam. A team of 50+ across the US, Europe, and Asia, speaking more than 15 languages. Over 80% of the leadership team is female.^{2, 3}

Footprint

Headquartered in Atlanta, Georgia. Forbes Agency Council copy has described a global team of more than 90. LinkedIn lists 51–200 employees. The company has described a team spanning 10 countries.^{1, 2, 4}

Platform partners

TikTok Agency Marketing Partner and Enterprise Agency Partner. Meta Global Vendor. YouTube Global Marketing Partner.^{3, 9, 15}

Platform partners

Sells around a proprietary SaaS platform for discovery, analysis, and reporting. No TikTok / Meta / YouTube partner badge found in the public materials reviewed. Absence of a listing is not evidence the status does not exist.²Unverified in the materials reviewed.

Clients

Named work includes Dunkin’, Sony Music, Warner Music Group, Hyundai, Kohler, Hisense, ASUS, Sallie Mae, FOREO, Airalo, and VisitKorea. Third-party profiles also list Google, Snapchat, Universal Music, and Bud Light.^{5, 6, 7}

Clients

Case studies on the company site include Savers Value Village and ROAR Organic. Third-party write-ups have named Papa Murphy’s, Peelz Citrus, Reser’s Fine Foods, Nite Ize, Oriental Trading Company, and also Neutrogena, Hulu, and Nordstrom. Influship cites Pepsi and Walmart. Several of those names were not independently confirmed on the company site.^{2, 5, 6}

Approach

Full-service on three platforms only — TikTok, Instagram, and YouTube. Positions as an extension of the client team (including Slack). Reporting framed around promo codes, tracking pixels, and revenue, not estimated media value.^{1, 4}

Approach

Data-first, built around a proprietary SaaS platform, with metrics framed as sales lift, CAC, and ROAS. Four-time Inc. 5000 honoree. Positions as interest-graph / interest-driven marketing rather than follower-count seeding.^{2, 7}

Category voice

Publishes industry research and runs The Influence Factor podcast (2021–present). Public line: “We don’t just run the creator economy. We study it.”^{1, 8}

Category voice

Publishes research, frameworks, and industry reports through its own site. Founders speak on the company’s own events (Shelftopia).²

Pricing

Not publicly disclosed. Quoted per brief.Not publicly disclosed in the materials reviewed.

Pricing

Not publicly disclosed. Quoted per brief.Unverified in the materials reviewed.

Winner when

The Influencer Marketing Factory is the better fit

You want a founder-led independent team that works as an extension of yours — Slack included — not a holding-company process.
The brief is TikTok, Instagram, and YouTube, and you want a shop that refuses to dilute across ten platforms.
You need revenue you can track (promo codes, pixels, full-funnel reporting), not a slide of estimated media value.
TikTok, Meta, and YouTube partner badges matter, without an enterprise AOR that takes a quarter to staff.
A 50-person, 15-language bench that can source in the US, Europe, and Asia is enough — you do not need a 750-person org chart.

Consider The Shelf when

The other shop still wins some briefs

You want a single vendor-owned SaaS dashboard as the system of record for the program.
Your buying committee frames every review around CAC and ROAS reporting cadence.
Your category sits closest to their published case work in food, beverage, and general retail.
A US-centric, Atlanta-based footprint is enough and you do not need multi-region creator sourcing as the headline.

Sources

The Shelf sources first. The Influencer Marketing Factory sources follow, because the left-hand column uses them.

The Shelf

1. Crunchbase company profile — AngelPad 2013, Atlanta, dunnhumby Ventures and VTF Capital.
2. The Shelf website — Data-first positioning, Atlanta address, case studies, Inc. 5000. Reviewed August 2026.
3. LinkedIn company profile — Founded 2013, Atlanta, privately held.
4. Atul Singh, Forbes Agency Council — Team of more than 90, Atlanta-based.
5. Influencer Hero write-up — Additional client names. Not independently confirmed.
6. Influship expert profile — Pepsi and Walmart mention. Third-party.
7. Built In company page — Four-time Inc. 5000; data-first interest-graph positioning.

The Influencer Marketing Factory

1. The Influencer Marketing Factory homepage — Positioning, services, $150M+ / 1,000+ / 3B+ stats, three-platform focus, Live Oak Bank quote. Logo mark taken from the site favicon. Reviewed August 2026.
2. The Influencer Marketing Factory about page — Team roster, Miami and New York offices, remote coverage.
3. The Influencer Marketing Factory procurement FAQ — Founding 2018, founders, offices including Amsterdam, 50+ team, 15+ languages, 80%+ female leadership, TikTok / Meta / YouTube partner status, Inc. 500, Financial Times, Inc. Female 250.
4. NetInfluencer interview with Alessandro Bogliari — Founding with $1,500 in 2018; three-platform strategy; “extension of your team.” February 2025.
5. The Influencer Marketing Factory works / case studies — Named campaigns including Dunkin’, Sony Music, Warner Music Group, Hyundai, Kohler, Hisense, ASUS, Sallie Mae, FOREO, Airalo.
6. Forbes Agency Council profile — Client names including Sony Music, Google, Dunkin’, Universal Music, Snapchat, Warner Music Group, Bud Light.
7. Crunchbase company profile — Additional client listing. Not independently confirmed campaign-by-campaign.
8. The Influence Factor podcast — Podcast hosted by Alessandro Bogliari, active 2021–2026.
9. TikTok Agency Partner announcement — March 2025 post: official TikTok Agency Partner badge.
10. Awards archive on The Influencer Marketing Factory — Digital.com NYC 2021, The Drum USA 2020 finalist, InterCon Top 50 Tech 2019, Clutch 2019 top agencies.
11. Clutch Top 100 Fastest Growth Companies post — Ranked 3rd; 225.11% growth; Top B2B Company.
12. Clutch Top Advertising and Marketing Agency in Miami — 2019 Miami B2B award; also The Manifest and Visual Objects.
13. Featured on Clutch announcement — 2019 listing on Clutch, The Manifest, and Visual Objects.
14. Inc. 5000 company profile — 2023 Inc. 5000 honoree, No. 340. Founded 2018.
15. TikTok Marketing Partners directory — Official TikTok partner listing: badged TikTok Commerce Partner.
16. Clutch company profile — 4.2 / 5 overall from 5 verified reviews, last updated November 2025.