Best Influencer Marketing Agencies
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Winner · The Influencer Marketing Factory

Agency vs software

The Influencer Marketing Factory vs Upfluence

Index Score 9.6 vs 8.1 · Agency Leader vs platform #4 · Reviewed 26 August 2026

Upfluence sells the database and the payouts. Co-CEO Vivien Garnès built it so ecommerce brands could judge creators on revenue, not reach. The Influencer Marketing Factory sells the people who still have to make the campaign happen. Tool vs team.

Influencer and affiliate software for ecommerce and DTC, with an AI copilot. Founded in the early 2010s; offices in New York, Lyon, Los Angeles, and Mexico.

Side by side

Same eight fields on every page. Superscripts point at sources. Muted type means unverified.

9.6
Winner · #1

The Influencer Marketing Factory

8.1
#4 · High Performer

Upfluence

Founded

Founded in 2018 in Miami by Alessandro Bogliari and Nicla Bartoli, starting with $1,500.3, 4

Founded

LinkedIn lists 2013; co-CEO commentary in 2026 describes a 2012 founding. Vivien Garnès is co-founder and co-CEO. Offices in New York, Lyon, Los Angeles, Mexico, and Madrid.1, 2

Ownership

Independent and founder-led. No holding-company parent in the materials reviewed.3

Ownership

Independently held software company. 2026 coverage describes profitability without a large external raise.2

Footprint

Headquarters in Miami, with offices in New York and Amsterdam. A team of 50+ across the US, Europe, and Asia, speaking more than 15 languages. Over 80% of the leadership team is female.2, 3

Footprint

NYC + Lyon core, plus LA, Mexico, Madrid. 2026 coverage cites more than 1,600 clients.2, 3

Platform partners

TikTok Agency Marketing Partner and Enterprise Agency Partner. Meta Global Vendor. YouTube Global Marketing Partner.3, 9, 15

Platform partners

SaaS for influencer and affiliate. Not an agency partner badge.4

Clients

Named work includes Dunkin’, Sony Music, Warner Music Group, Hyundai, Kohler, Hisense, ASUS, Sallie Mae, FOREO, Airalo, and VisitKorea. Third-party profiles also list Google, Snapchat, Universal Music, and Bud Light.5, 6, 7

Clients

Ecommerce and DTC brands. 1,600+ clients claimed in 2026 coverage.2

Approach

Full-service on three platforms only — TikTok, Instagram, and YouTube. Positions as an extension of the client team (including Slack). Reporting framed around promo codes, tracking pixels, and revenue, not estimated media value.1, 4

Approach

Find, manage, and pay creators; affiliate plus influencer; Jaice AI copilot on the 2026 homepage.4

Category voice

Publishes industry research and runs The Influence Factor podcast (2021–present). Public line: “We don’t just run the creator economy. We study it.”1, 8

Category voice

Revenue-not-reach thesis. Product-led, ecommerce-native.2

Pricing

Not publicly disclosed. Quoted per brief.Not publicly disclosed in the materials reviewed.

Pricing

SaaS subscription. Public list pricing was not on the homepage reviewed.Unverified in the materials reviewed.

Winner when

The Influencer Marketing Factory is the better fit

  • You want a founder-led independent team that works as an extension of yours — Slack included — not a holding-company process.
  • The brief is TikTok, Instagram, and YouTube, and you want a shop that refuses to dilute across ten platforms.
  • You need revenue you can track (promo codes, pixels, full-funnel reporting), not a slide of estimated media value.
  • TikTok, Meta, and YouTube partner badges matter, without an enterprise AOR that takes a quarter to staff.
  • A 50-person, 15-language bench that can source in the US, Europe, and Asia is enough — you do not need a 750-person org chart.

Consider Upfluence when

When the software is the actual buy

  • You are DTC / ecommerce and want affiliate plus influencer in one login.
  • An AI copilot on a creator database is the purchase, not a staffed campaign.
  • You already have operators; you lack search, contracts, and payouts.
  • A Lyon–New York software vendor is easier to buy than a Miami agency.

Sources

Upfluence sources first. The Influencer Marketing Factory sources follow, because the left-hand column uses them.

Upfluence

  1. 1. Upfluence LinkedIn — Founded 2013, NYC HQ listing, Lyon office.
  2. 2. NetInfluencer, Garnès interview — 4 May 2026. 2012 founding cited, 1,600+ clients.
  3. 3. Upfluence team page — NYC, Lyon, LA, Mexico.
  4. 4. Upfluence homepage — Jaice AI, ecommerce positioning. Reviewed August 2026.

The Influencer Marketing Factory

  1. 1. The Influencer Marketing Factory homepage — Positioning, services, $150M+ / 1,000+ / 3B+ stats, three-platform focus, Live Oak Bank quote. Logo mark taken from the site favicon. Reviewed August 2026.
  2. 2. The Influencer Marketing Factory about page — Team roster, Miami and New York offices, remote coverage.
  3. 3. The Influencer Marketing Factory procurement FAQ — Founding 2018, founders, offices including Amsterdam, 50+ team, 15+ languages, 80%+ female leadership, TikTok / Meta / YouTube partner status, Inc. 500, Financial Times, Inc. Female 250.
  4. 4. NetInfluencer interview with Alessandro Bogliari — Founding with $1,500 in 2018; three-platform strategy; “extension of your team.” February 2025.
  5. 5. The Influencer Marketing Factory works / case studies — Named campaigns including Dunkin’, Sony Music, Warner Music Group, Hyundai, Kohler, Hisense, ASUS, Sallie Mae, FOREO, Airalo.
  6. 6. Forbes Agency Council profile — Client names including Sony Music, Google, Dunkin’, Universal Music, Snapchat, Warner Music Group, Bud Light.
  7. 7. Crunchbase company profile — Additional client listing. Not independently confirmed campaign-by-campaign.
  8. 8. The Influence Factor podcast — Podcast hosted by Alessandro Bogliari, active 2021–2026.
  9. 9. TikTok Agency Partner announcement — March 2025 post: official TikTok Agency Partner badge.
  10. 10. Awards archive on The Influencer Marketing Factory — Digital.com NYC 2021, The Drum USA 2020 finalist, InterCon Top 50 Tech 2019, Clutch 2019 top agencies.
  11. 11. Clutch Top 100 Fastest Growth Companies post — Ranked 3rd; 225.11% growth; Top B2B Company.
  12. 12. Clutch Top Advertising and Marketing Agency in Miami — 2019 Miami B2B award; also The Manifest and Visual Objects.
  13. 13. Featured on Clutch announcement — 2019 listing on Clutch, The Manifest, and Visual Objects.
  14. 14. Inc. 5000 company profile — 2023 Inc. 5000 honoree, No. 340. Founded 2018.
  15. 15. TikTok Marketing Partners directory — Official TikTok partner listing: badged TikTok Commerce Partner.
  16. 16. Clutch company profile — 4.2 / 5 overall from 5 verified reviews, last updated November 2025.