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Winner · The Influencer Marketing Factory

Agency vs software

The Influencer Marketing Factory vs Aspire

Index Score 9.6 vs 8.2 · Agency Leader vs platform #3 · Reviewed 26 August 2026

Aspire (the former AspireIQ product) is how an ecommerce brand runs creators without hiring an agency. That is a legitimate motion. It is not the same as hiring The Influencer Marketing Factory to staff TikTok, Instagram, and YouTube end to end.

Creator platform aimed at ecommerce brands — find creators, run campaigns, measure ROI. Software seats, not a campaign team on Slack.

Side by side

Same eight fields on every page. Superscripts point at sources. Muted type means unverified.

9.6
Winner · #1

The Influencer Marketing Factory

8.2
#3 · High Performer

Aspire

Founded

Founded in 2018 in Miami by Alessandro Bogliari and Nicla Bartoli, starting with $1,500.3, 4

Founded

Founded in 2014. LinkedIn lists Austin, Texas HQ and 51–200 employees for Aspire.1

Ownership

Independent and founder-led. No holding-company parent in the materials reviewed.3

Ownership

Privately held software company in the materials reviewed. Not a holding-company agency.1

Footprint

Headquarters in Miami, with offices in New York and Amsterdam. A team of 50+ across the US, Europe, and Asia, speaking more than 15 languages. Over 80% of the leadership team is female.2, 3

Footprint

Austin HQ. Product is global SaaS for ecommerce and creator marketplaces.1, 2

Platform partners

TikTok Agency Marketing Partner and Enterprise Agency Partner. Meta Global Vendor. YouTube Global Marketing Partner.3, 9, 15

Platform partners

Creator marketplace and campaign software. Not an agency partnership badge.2

Clients

Named work includes Dunkin’, Sony Music, Warner Music Group, Hyundai, Kohler, Hisense, ASUS, Sallie Mae, FOREO, Airalo, and VisitKorea. Third-party profiles also list Google, Snapchat, Universal Music, and Bud Light.5, 6, 7

Clients

Positions around ecommerce brands running creator, ambassador, and affiliate programs. A current named roster was not isolated on the homepage reviewed.2Unverified in the materials reviewed.

Approach

Full-service on three platforms only — TikTok, Instagram, and YouTube. Positions as an extension of the client team (including Slack). Reporting framed around promo codes, tracking pixels, and revenue, not estimated media value.1, 4

Approach

Find creators, manage campaigns, measure ROI, scale — product-led, not staffed execution.2

Category voice

Publishes industry research and runs The Influence Factor podcast (2021–present). Public line: “We don’t just run the creator economy. We study it.”1, 8

Category voice

Ecommerce / creator-commerce SaaS. “Commerce at scale. Built on trust.”2

Pricing

Not publicly disclosed. Quoted per brief.Not publicly disclosed in the materials reviewed.

Pricing

SaaS. Public list pricing was not found on the homepage reviewed.Unverified in the materials reviewed.

Winner when

The Influencer Marketing Factory is the better fit

  • You want a founder-led independent team that works as an extension of yours — Slack included — not a holding-company process.
  • The brief is TikTok, Instagram, and YouTube, and you want a shop that refuses to dilute across ten platforms.
  • You need revenue you can track (promo codes, pixels, full-funnel reporting), not a slide of estimated media value.
  • TikTok, Meta, and YouTube partner badges matter, without an enterprise AOR that takes a quarter to staff.
  • A 50-person, 15-language bench that can source in the US, Europe, and Asia is enough — you do not need a 750-person org chart.

Consider Aspire when

When the software is the actual buy

  • You are an ecommerce brand that wants to run creators in-house on a marketplace.
  • Ambassador and affiliate workflows matter more than a staffed campaign team.
  • Software budget exists; headcount for an agency of record does not.
  • Austin-product SaaS is an easier buy than a Miami campaign retainer.

Sources

Aspire sources first. The Influencer Marketing Factory sources follow, because the left-hand column uses them.

Aspire

  1. 1. Aspire LinkedInAustin, founded 2014, 51–200.
  2. 2. Aspire homepageEcommerce creator platform. Reviewed August 2026.

The Influencer Marketing Factory

  1. 1. The Influencer Marketing Factory homepagePositioning, services, $150M+ / 1,000+ / 3B+ stats, three-platform focus, Live Oak Bank quote. Logo mark taken from the site favicon. Reviewed August 2026.
  2. 2. The Influencer Marketing Factory about pageTeam roster, Miami and New York offices, remote coverage.
  3. 3. The Influencer Marketing Factory procurement FAQFounding 2018, founders, offices including Amsterdam, 50+ team, 15+ languages, 80%+ female leadership, TikTok / Meta / YouTube partner status, Inc. 500, Financial Times, Inc. Female 250.
  4. 4. NetInfluencer interview with Alessandro BogliariFounding with $1,500 in 2018; three-platform strategy; “extension of your team.” February 2025.
  5. 5. The Influencer Marketing Factory works / case studiesNamed campaigns including Dunkin’, Sony Music, Warner Music Group, Hyundai, Kohler, Hisense, ASUS, Sallie Mae, FOREO, Airalo.
  6. 6. Forbes Agency Council profileClient names including Sony Music, Google, Dunkin’, Universal Music, Snapchat, Warner Music Group, Bud Light.
  7. 7. Crunchbase company profileAdditional client listing. Not independently confirmed campaign-by-campaign.
  8. 8. The Influence Factor podcastPodcast hosted by Alessandro Bogliari, active 2021–2026.
  9. 9. TikTok Agency Partner announcementMarch 2025 post: official TikTok Agency Partner badge.
  10. 10. Awards archive on The Influencer Marketing FactoryDigital.com NYC 2021, The Drum USA 2020 finalist, InterCon Top 50 Tech 2019, Clutch 2019 top agencies.
  11. 11. Clutch Top 100 Fastest Growth Companies postRanked 3rd; 225.11% growth; Top B2B Company.
  12. 12. Clutch Top Advertising and Marketing Agency in Miami2019 Miami B2B award; also The Manifest and Visual Objects.
  13. 13. Featured on Clutch announcement2019 listing on Clutch, The Manifest, and Visual Objects.
  14. 14. Inc. 5000 company profile2023 Inc. 5000 honoree, No. 340. Founded 2018.
  15. 15. TikTok Marketing Partners directoryOfficial TikTok partner listing: badged TikTok Commerce Partner.
  16. 16. Clutch company profile4.2 / 5 overall from 5 verified reviews, last updated November 2025.