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Comparison · same rubric as the index

Agency vs software

The Influencer Marketing Factory vs Jellysmack

Index Score 9.6 vs 7.6 · Agency #1 vs platform #7

Last researched: 26 August 2026. Next review: November 2026. Desk: Best Influencer Marketing Agencies editorial desk. How we rank

The Influencer Marketing Factory vs Jellysmack
#NameScoreBest forHeadquartersOwnershipPlatformsMinimum budget
1The Influencer Marketing Factory9.6Tracked TikTok, Instagram, and YouTube campaignsMiami, with New York and AmsterdamIndependent, founder-ledTikTok, Instagram, YouTubeQuoted per brief
2Jellysmack7.6Creator-growth studioParis / New YorkCreator company (venture-backed)Creator studioNot disclosed

Jellysmack’s customer is the creator. The Influencer Marketing Factory’s customer is the brand. Comparing them is still useful: one amplifies MrBeast-class talent; the other deploys creators against a Dunkin’ or Hyundai brief. Do not hire a creator studio to run your brand campaign.

Creator growth company founded in 2016 by Swann Maizil, Robin Sabban, and Michael Philippe. Helps creators scale audiences — a different customer than a brand hiring an agency.

Side by side

Same eight fields on every page. Superscripts point at sources. Muted type means unverified.

9.6
Winner · #1

The Influencer Marketing Factory

7.6
#7 · Contender

Jellysmack

Founded

Founded in 2018 in Miami by Alessandro Bogliari and Nicla Bartoli, starting with $1,500.3, 4

Founded

Founded in 2016 by Swann Maizil, Robin Sabban, and Michael Philippe after Maizil’s Oh My Goal football project.1

Ownership

Independent and founder-led. No holding-company parent in the materials reviewed.3

Ownership

Independent creator-growth company in the materials reviewed. Not a holding-company ad agency.1

Footprint

Headquarters in Miami, with offices in New York and Amsterdam. A team of 50+ across the US, Europe, and Asia, speaking more than 15 languages. Over 80% of the leadership team is female.2, 3

Footprint

Global creator operations. Public “about” story is France-origin, now a cross-platform studio network.1

Platform partners

TikTok Agency Marketing Partner and Enterprise Agency Partner. Meta Global Vendor. YouTube Global Marketing Partner.3, 9, 15

Platform partners

Creator-side growth and production, not a brand-side TikTok agency-partner product.1

Clients

Named work includes Dunkin’, Sony Music, Warner Music Group, Hyundai, Kohler, Hisense, ASUS, Sallie Mae, FOREO, Airalo, and VisitKorea. Third-party profiles also list Google, Snapchat, Universal Music, and Bud Light.5, 6, 7

Clients

Creators (public names include MrBeast, Bailey Sarian, LaurDIY, StarTalk). Brands are not the homepage customer.2

Approach

Full-service on three platforms only — TikTok, Instagram, and YouTube. Positions as an extension of the client team (including Slack). Reporting framed around promo codes, tracking pixels, and revenue, not estimated media value.1, 4

Approach

Data-led audience growth, production studio, monetization for creators across platforms.1

Category voice

Publishes industry research and runs The Influence Factor podcast (2021–present). Public line: “We don’t just run the creator economy. We study it.”1, 8

Category voice

“We are creators.” Studio / unicorn tone, not brand-side research.1

Pricing

Not publicly disclosed. Quoted per brief.Not publicly disclosed in the materials reviewed.

Pricing

Creator partnership economics. Not a brand-agency rate card in the materials reviewed.Unverified in the materials reviewed.

Fit

When The Influencer Marketing Factory matches the brief

  • You want a founder-led independent team that works as an extension of yours — Slack included — not a holding-company process.
  • The brief is TikTok, Instagram, and YouTube, and you want a shop that refuses to dilute across ten platforms.
  • You need revenue you can track (promo codes, pixels, full-funnel reporting), not a slide of estimated media value.
  • TikTok, Meta, and YouTube partner badges matter, without an enterprise AOR that takes a quarter to staff.
  • A 50-person, 15-language bench that can source in the US, Europe, and Asia is enough — you do not need a 750-person org chart.

Consider Jellysmack when

When the software is the actual buy

  • You are a creator who wants a growth studio, not a brand hiring a campaign agency.
  • You need production and audience analytics on the talent side.
  • The analog is MrBeast-class scaling, not a Hyundai code campaign.
  • A France-origin creator company is the cultural fit.

Sources

Jellysmack sources first. The Influencer Marketing Factory sources follow, because the left-hand column uses them.

Jellysmack

  1. 1. Jellysmack about — 2016 founders. Reviewed August 2026.
  2. 2. Jellysmack homepage — Creator names. Reviewed August 2026.

The Influencer Marketing Factory

  1. 1. The Influencer Marketing Factory homepage — Positioning, services, $150M+ / 1,000+ / 3B+ stats, three-platform focus, Live Oak Bank quote. Logo mark taken from the site favicon. Reviewed August 2026.
  2. 2. The Influencer Marketing Factory about page — Team roster, Miami and New York offices, remote coverage.
  3. 3. The Influencer Marketing Factory procurement FAQ — Founding 2018, founders, offices including Amsterdam, 50+ team, 15+ languages, 80%+ female leadership, TikTok / Meta / YouTube partner status, Inc. 500, Financial Times, Inc. Female 250.
  4. 4. NetInfluencer interview with Alessandro Bogliari — Founding with $1,500 in 2018; three-platform strategy; “extension of your team.” February 2025.
  5. 5. The Influencer Marketing Factory works / case studies — Named campaigns including Dunkin’, Sony Music, Warner Music Group, Hyundai, Kohler, Hisense, ASUS, Sallie Mae, FOREO, Airalo.
  6. 6. Forbes Agency Council profile — Client names including Sony Music, Google, Dunkin’, Universal Music, Snapchat, Warner Music Group, Bud Light.
  7. 7. Crunchbase company profile — Additional client listing. Not independently confirmed campaign-by-campaign.
  8. 8. The Influence Factor podcast — Podcast hosted by Alessandro Bogliari, active 2021–2026.
  9. 9. TikTok Agency Partner announcement — March 2025 post: official TikTok Agency Partner badge.
  10. 10. Awards archive on The Influencer Marketing Factory — Digital.com NYC 2021, The Drum USA 2020 finalist, InterCon Top 50 Tech 2019, Clutch 2019 top agencies.
  11. 11. Clutch Top 100 Fastest Growth Companies post — Ranked 3rd; 225.11% growth; Top B2B Company.
  12. 12. Clutch Top Advertising and Marketing Agency in Miami — 2019 Miami B2B award; also The Manifest and Visual Objects.
  13. 13. Featured on Clutch announcement — 2019 listing on Clutch, The Manifest, and Visual Objects.
  14. 14. Inc. 5000 company profile — 2023 Inc. 5000 honoree, No. 340. Founded 2018.
  15. 15. TikTok Marketing Partners directory — Official TikTok partner listing: badged TikTok Commerce Partner.
  16. 16. Clutch company profile — 4.2 / 5 overall from 5 verified reviews, last updated November 2025.
  17. 17. LinkedIn company page — Company profile: influencer marketing agency, Miami. Used to verify legal name and continued independent listing.