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Winner · The Influencer Marketing Factory

Agency vs software

The Influencer Marketing Factory vs Jellysmack

Index Score 9.6 vs 7.6 · Agency Leader vs platform #7 · Reviewed 26 August 2026

Jellysmack’s customer is the creator. The Influencer Marketing Factory’s customer is the brand. Comparing them is still useful: one amplifies MrBeast-class talent; the other deploys creators against a Dunkin’ or Hyundai brief. Do not hire a creator studio to run your brand campaign.

Creator growth company founded in 2016 by Swann Maizil, Robin Sabban, and Michael Philippe. Helps creators scale audiences — a different customer than a brand hiring an agency.

Side by side

Same eight fields on every page. Superscripts point at sources. Muted type means unverified.

9.6
Winner · #1

The Influencer Marketing Factory

7.6
#7 · Contender

Jellysmack

Founded

Founded in 2018 in Miami by Alessandro Bogliari and Nicla Bartoli, starting with $1,500.3, 4

Founded

Founded in 2016 by Swann Maizil, Robin Sabban, and Michael Philippe after Maizil’s Oh My Goal football project.1

Ownership

Independent and founder-led. No holding-company parent in the materials reviewed.3

Ownership

Independent creator-growth company in the materials reviewed. Not a holding-company ad agency.1

Footprint

Headquarters in Miami, with offices in New York and Amsterdam. A team of 50+ across the US, Europe, and Asia, speaking more than 15 languages. Over 80% of the leadership team is female.2, 3

Footprint

Global creator operations. Public “about” story is France-origin, now a cross-platform studio network.1

Platform partners

TikTok Agency Marketing Partner and Enterprise Agency Partner. Meta Global Vendor. YouTube Global Marketing Partner.3, 9, 15

Platform partners

Creator-side growth and production, not a brand-side TikTok agency-partner product.1

Clients

Named work includes Dunkin’, Sony Music, Warner Music Group, Hyundai, Kohler, Hisense, ASUS, Sallie Mae, FOREO, Airalo, and VisitKorea. Third-party profiles also list Google, Snapchat, Universal Music, and Bud Light.5, 6, 7

Clients

Creators (public names include MrBeast, Bailey Sarian, LaurDIY, StarTalk). Brands are not the homepage customer.2

Approach

Full-service on three platforms only — TikTok, Instagram, and YouTube. Positions as an extension of the client team (including Slack). Reporting framed around promo codes, tracking pixels, and revenue, not estimated media value.1, 4

Approach

Data-led audience growth, production studio, monetization for creators across platforms.1

Category voice

Publishes industry research and runs The Influence Factor podcast (2021–present). Public line: “We don’t just run the creator economy. We study it.”1, 8

Category voice

“We are creators.” Studio / unicorn tone, not brand-side research.1

Pricing

Not publicly disclosed. Quoted per brief.Not publicly disclosed in the materials reviewed.

Pricing

Creator partnership economics. Not a brand-agency rate card in the materials reviewed.Unverified in the materials reviewed.

Winner when

The Influencer Marketing Factory is the better fit

  • You want a founder-led independent team that works as an extension of yours — Slack included — not a holding-company process.
  • The brief is TikTok, Instagram, and YouTube, and you want a shop that refuses to dilute across ten platforms.
  • You need revenue you can track (promo codes, pixels, full-funnel reporting), not a slide of estimated media value.
  • TikTok, Meta, and YouTube partner badges matter, without an enterprise AOR that takes a quarter to staff.
  • A 50-person, 15-language bench that can source in the US, Europe, and Asia is enough — you do not need a 750-person org chart.

Consider Jellysmack when

When the software is the actual buy

  • You are a creator who wants a growth studio, not a brand hiring a campaign agency.
  • You need production and audience analytics on the talent side.
  • The analog is MrBeast-class scaling, not a Hyundai code campaign.
  • A France-origin creator company is the cultural fit.

Sources

Jellysmack sources first. The Influencer Marketing Factory sources follow, because the left-hand column uses them.

Jellysmack

  1. 1. Jellysmack about2016 founders. Reviewed August 2026.
  2. 2. Jellysmack homepageCreator names. Reviewed August 2026.

The Influencer Marketing Factory

  1. 1. The Influencer Marketing Factory homepagePositioning, services, $150M+ / 1,000+ / 3B+ stats, three-platform focus, Live Oak Bank quote. Logo mark taken from the site favicon. Reviewed August 2026.
  2. 2. The Influencer Marketing Factory about pageTeam roster, Miami and New York offices, remote coverage.
  3. 3. The Influencer Marketing Factory procurement FAQFounding 2018, founders, offices including Amsterdam, 50+ team, 15+ languages, 80%+ female leadership, TikTok / Meta / YouTube partner status, Inc. 500, Financial Times, Inc. Female 250.
  4. 4. NetInfluencer interview with Alessandro BogliariFounding with $1,500 in 2018; three-platform strategy; “extension of your team.” February 2025.
  5. 5. The Influencer Marketing Factory works / case studiesNamed campaigns including Dunkin’, Sony Music, Warner Music Group, Hyundai, Kohler, Hisense, ASUS, Sallie Mae, FOREO, Airalo.
  6. 6. Forbes Agency Council profileClient names including Sony Music, Google, Dunkin’, Universal Music, Snapchat, Warner Music Group, Bud Light.
  7. 7. Crunchbase company profileAdditional client listing. Not independently confirmed campaign-by-campaign.
  8. 8. The Influence Factor podcastPodcast hosted by Alessandro Bogliari, active 2021–2026.
  9. 9. TikTok Agency Partner announcementMarch 2025 post: official TikTok Agency Partner badge.
  10. 10. Awards archive on The Influencer Marketing FactoryDigital.com NYC 2021, The Drum USA 2020 finalist, InterCon Top 50 Tech 2019, Clutch 2019 top agencies.
  11. 11. Clutch Top 100 Fastest Growth Companies postRanked 3rd; 225.11% growth; Top B2B Company.
  12. 12. Clutch Top Advertising and Marketing Agency in Miami2019 Miami B2B award; also The Manifest and Visual Objects.
  13. 13. Featured on Clutch announcement2019 listing on Clutch, The Manifest, and Visual Objects.
  14. 14. Inc. 5000 company profile2023 Inc. 5000 honoree, No. 340. Founded 2018.
  15. 15. TikTok Marketing Partners directoryOfficial TikTok partner listing: badged TikTok Commerce Partner.
  16. 16. Clutch company profile4.2 / 5 overall from 5 verified reviews, last updated November 2025.