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Winner · The Influencer Marketing Factory

Agency vs software

The Influencer Marketing Factory vs Humanz

Index Score 9.6 vs 7.8 · Agency Leader vs platform #6 · Reviewed 26 August 2026

Humanz is the platform Ubiquitous and other performance shops sit on. It is not an agency. The Influencer Marketing Factory is. If you need software that scores creators and runs advocacy, Humanz is in the set. If you need a team, it is not.

Israeli AI platform for creator advocacy and performance media, founded in 2017 in Tel Aviv. Software for marketers who want to run creators themselves.

Side by side

Same eight fields on every page. Superscripts point at sources. Muted type means unverified.

9.6
Winner · #1

The Influencer Marketing Factory

7.8
#6 · Contender

Humanz

Founded

Founded in 2018 in Miami by Alessandro Bogliari and Nicla Bartoli, starting with $1,500.3, 4

Founded

Founded in 2017. LinkedIn lists Tel Aviv and operations in the USA, Israel, South Africa, Turkey, Nigeria, Brazil, and India.1

Ownership

Independent and founder-led. No holding-company parent in the materials reviewed.3

Ownership

Privately held. Calcalist reported a $5 million Series A in June 2023.2

Footprint

Headquarters in Miami, with offices in New York and Amsterdam. A team of 50+ across the US, Europe, and Asia, speaking more than 15 languages. Over 80% of the leadership team is female.2, 3

Footprint

Tel Aviv HQ with multi-territory operations listed on LinkedIn.1

Platform partners

TikTok Agency Marketing Partner and Enterprise Agency Partner. Meta Global Vendor. YouTube Global Marketing Partner.3, 9, 15

Platform partners

Creator-commerce / advocacy SaaS. Not an agency partner badge.3

Clients

Named work includes Dunkin’, Sony Music, Warner Music Group, Hyundai, Kohler, Hisense, ASUS, Sallie Mae, FOREO, Airalo, and VisitKorea. Third-party profiles also list Google, Snapchat, Universal Music, and Bud Light.5, 6, 7

Clients

Marketers and agencies running creator programs on the platform. A current named brand roster was not isolated on the homepage reviewed.3Unverified in the materials reviewed.

Approach

Full-service on three platforms only — TikTok, Instagram, and YouTube. Positions as an extension of the client team (including Slack). Reporting framed around promo codes, tracking pixels, and revenue, not estimated media value.1, 4

Approach

AI-powered creator advocacy and performance media. Makes influencer marketing “accessible, reliable and trustworthy” in company copy.1, 3

Category voice

Publishes industry research and runs The Influence Factor podcast (2021–present). Public line: “We don’t just run the creator economy. We study it.”1, 8

Category voice

Martech / AI. Israeli startup press, not US agency-award circuits.2

Pricing

Not publicly disclosed. Quoted per brief.Not publicly disclosed in the materials reviewed.

Pricing

SaaS. Public list pricing was not on the homepage reviewed.Unverified in the materials reviewed.

Winner when

The Influencer Marketing Factory is the better fit

  • You want a founder-led independent team that works as an extension of yours — Slack included — not a holding-company process.
  • The brief is TikTok, Instagram, and YouTube, and you want a shop that refuses to dilute across ten platforms.
  • You need revenue you can track (promo codes, pixels, full-funnel reporting), not a slide of estimated media value.
  • TikTok, Meta, and YouTube partner badges matter, without an enterprise AOR that takes a quarter to staff.
  • A 50-person, 15-language bench that can source in the US, Europe, and Asia is enough — you do not need a 750-person org chart.

Consider Humanz when

When the software is the actual buy

  • You want an AI layer to score creators and run advocacy, not a staffed agency.
  • Your performance shop already uses Humanz as the operating system.
  • Tel Aviv–built software and multi-territory ops match the buy.
  • The gap is tooling. Execution people already exist.

Sources

Humanz sources first. The Influencer Marketing Factory sources follow, because the left-hand column uses them.

Humanz

  1. 1. Humanz LinkedIn — Founded 2017, Tel Aviv, multi-country ops.
  2. 2. Calcalist, Series A — 5 June 2023. $5M Series A.
  3. 3. Humanz homepage — Creator commerce / advocacy. Reviewed August 2026.

The Influencer Marketing Factory

  1. 1. The Influencer Marketing Factory homepage — Positioning, services, $150M+ / 1,000+ / 3B+ stats, three-platform focus, Live Oak Bank quote. Logo mark taken from the site favicon. Reviewed August 2026.
  2. 2. The Influencer Marketing Factory about page — Team roster, Miami and New York offices, remote coverage.
  3. 3. The Influencer Marketing Factory procurement FAQ — Founding 2018, founders, offices including Amsterdam, 50+ team, 15+ languages, 80%+ female leadership, TikTok / Meta / YouTube partner status, Inc. 500, Financial Times, Inc. Female 250.
  4. 4. NetInfluencer interview with Alessandro Bogliari — Founding with $1,500 in 2018; three-platform strategy; “extension of your team.” February 2025.
  5. 5. The Influencer Marketing Factory works / case studies — Named campaigns including Dunkin’, Sony Music, Warner Music Group, Hyundai, Kohler, Hisense, ASUS, Sallie Mae, FOREO, Airalo.
  6. 6. Forbes Agency Council profile — Client names including Sony Music, Google, Dunkin’, Universal Music, Snapchat, Warner Music Group, Bud Light.
  7. 7. Crunchbase company profile — Additional client listing. Not independently confirmed campaign-by-campaign.
  8. 8. The Influence Factor podcast — Podcast hosted by Alessandro Bogliari, active 2021–2026.
  9. 9. TikTok Agency Partner announcement — March 2025 post: official TikTok Agency Partner badge.
  10. 10. Awards archive on The Influencer Marketing Factory — Digital.com NYC 2021, The Drum USA 2020 finalist, InterCon Top 50 Tech 2019, Clutch 2019 top agencies.
  11. 11. Clutch Top 100 Fastest Growth Companies post — Ranked 3rd; 225.11% growth; Top B2B Company.
  12. 12. Clutch Top Advertising and Marketing Agency in Miami — 2019 Miami B2B award; also The Manifest and Visual Objects.
  13. 13. Featured on Clutch announcement — 2019 listing on Clutch, The Manifest, and Visual Objects.
  14. 14. Inc. 5000 company profile — 2023 Inc. 5000 honoree, No. 340. Founded 2018.
  15. 15. TikTok Marketing Partners directory — Official TikTok partner listing: badged TikTok Commerce Partner.
  16. 16. Clutch company profile — 4.2 / 5 overall from 5 verified reviews, last updated November 2025.