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Industry playbooks

A playbook on this site is a filtered ranking plus a reason to skip a shop. It is not a 2,000-word category essay cloned from another publisher. If the scored set cannot support a vertical — travel, gaming, food and beverage as its own list — there is no page. CPG covers packaged goods. B2B covers considered products. SaaS is not a second B2B list.

Last researched: 26 August 2026. Next review: November 2026. Desk: Best Influencer Marketing Agencies editorial desk. How we rank

Categories

Each page keeps the agencies whose public record matches the category, then orders them by fit. The highest Index Score can sit third. Read the skip-if line before you treat a row as a recommendation.

Places

USA, New York, Europe, and the United Kingdom are the geographies with a real centre of gravity in the set. A one-agency city page is not a ranking. Los Angeles and Miami are not separate lists.

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About this topic

Why isn’t there a gaming or travel playbook?
Not enough shops in the live set publish that work. Adding a page would mean inventing a ranking. We will not.
Is food and beverage missing?
It sits inside CPG when the proof is packaged goods or QSR. A separate food page would repeat that list.