Agency vs software
Jellysmack vs a brand-side influencer agency
5 min read · 2026-08-09
Last researched: 9 August 2026. Next review: November 2026. Desk: Best Influencer Marketing Agencies editorial desk. How we rank
Jellysmack grows creators. The Influencer Marketing Factory grows brand revenue through creators. Opposite customers, same industry headline.
Jellysmack’s homepage names MrBeast, not Hyundai. It is a creator-growth studio founded in 2016. Brands are not the customer.
The Influencer Marketing Factory’s customer is the brand. If you are a marketer issuing an RFP, Jellysmack is the wrong column. If you are a creator, the agency is the wrong column.