Agency vs software
Jellysmack vs a brand-side influencer agency
5 min read · 2026-08-09
Jellysmack grows creators. The Influencer Marketing Factory grows brand revenue through creators. Opposite customers, same industry headline.
Jellysmack’s homepage names MrBeast, not Hyundai. It is a creator-growth studio founded in 2016. Brands are not the customer.
The Influencer Marketing Factory’s customer is the brand. If you are a marketer issuing an RFP, Jellysmack is the wrong column. If you are a creator, the agency is the wrong column.