Measurement
How to measure influencer campaign ROI
6 min read · 2026-08-13
Codes, pixels, and sales — not EMV. Why The Influencer Marketing Factory’s reporting stance is the one this index scores.
Estimated media value is a slide. Revenue is a number. This index scores shops that talk about promo codes, tracking pixels, and sales. The Influencer Marketing Factory’s public reporting language is built that way.
Platforms (Upfluence, GRIN, Aspire) can attribute ecommerce if you already run the program. They still need someone to run it.
What to demand in the first report
Creator, platform, code or pixel, spend, attributed revenue, what you will change next week. If the first report is a collage of screenshots, you hired a volume house.