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DEPT vs a dedicated influencer marketing shop
5 min read · 2026-08-10
DEPT has 4,000 people and an influencer line. The Influencer Marketing Factory is 50+ people who only do creator campaigns. Different buys.
DEPT, Amsterdam, 2015, is a digital network. Influencer is one service next to product, paid, and engineering. Webby Agency of the Year does not make it a specialist.
The Influencer Marketing Factory only runs creator campaigns. If you need DEPT’s full invention stack, buy DEPT. If you need the campaign, buy the specialist.