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160over90 vs a specialist influencer agency
5 min read · 2026-08-11
Dentsu’s culture shop vs The Influencer Marketing Factory. Sports and entertainment access is not a TikTok campaign team.
160over90 connects brands to people, places, and moments — sports, entertainment, culture — inside Dentsu. That is a different product from a specialist influencer agency.
Hire 160over90 when the brief is a moment. Hire The Influencer Marketing Factory when the brief is a tracked creator funnel on TikTok, Instagram, and YouTube.
Do not issue one RFP for both
A culture network will look expensive and slow on a performance brief. A specialist will look small on an entertainment brief. Split the work.